The issue stems from the fact that many apps request permissions to access users' personal information (even if this information is not needed for the app to function) and some users unquestionably grant these permissions.

On October 8, 2018, Google announced new Google Play store requirements to combat over-sharing of potentially sensitive information, including call and text logs. The Pixel phones replaced the Nexus series, with a new generation of Pixel phones launched in October 2017. Google introduced the Pixel and Pixel XL smartphones in October 2016, marketed as being the first phones made by Google, and exclusively featured certain software features, such as the Google Assistant, before wider rollout. A report from The Information in January 2017 stated that Google is expanding its low-cost Android One program into the United States, although The Verge notes that the company will presumably not produce the actual devices itself. Plans to relaunch Android One surfaced in August 2015, with Africa announced as the next location for the program a week later.

However, Recode reported in June 2015 that the project was 'a disappointment', citing 'reluctant consumers and manufacturing partners' and 'misfires from the search company that has never quite cracked hardware'.

In September, Google announced the first set of Android One phones for release in India. In June 2014, Google announced Android One, a set of 'hardware reference models' that would 'allow to easily create high-quality phones at low costs', designed for consumers in developing countries.

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