Bill Skaarsgard will be very popular at his family's children's birthday parties in the years to come.

More villain than vaudeville, more sinister than silly. There's so much more they could have told but what they did for 2 hours 10 minutes and $35 million is remarkable, particularly to a long-time fan of the epic novel. But that's restricted by budget and studio expectations. You're also never more than moments away from laughing out loud or gritting your teeth, or a shiver running down the spine. There's a gravity to the story that grounds it constantly, and also makes it more compelling because this is the everyday evil you just didn't notice. You're never a few moments away from being reminded this is a tale that revolves around the loss of a murdered little brother, and a dark history of smalltown evil. And right the way through we got raucous adventure, grisly horror, tension, and tragedy. They got back to the classic tale took the spirit of the book and made sure it's prevalent in every scene, even in the new added invention that throws us some original, beautifully constructed moments. How do you present a consumable version of a tale so embedded in cultural subconscious, a villainous killer-clown theme so worn by terrible Z-movie clichés? How do you engage indifferent VOD generations who have seen it all, or at least believe they have? Who have experienced every trick in the cinematic horror-book? Well, you get as clever as Andy Muschetti and his production team and you build it from the solid foundations-up. My heart sank when this reboot of IT was announced. Stephen King unwittingly created a cultural landmark, and did more to demonise clowns than John Wayne Gacy. Memorable, yes - and only - for Tim Curry's Pennywise.

The 1990 mini-series was a frustrating, strangled attempt to get IT onto some kind of live action format. I've read the book on three occasions since 1987. There's a ton of them out there sapping my will to live. First - this review is not of the remedial variety the classic numbnut 'It didunt scayer me as a munched mu popcurn'.

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